Case Study: Largest Electronics Company achieves 5x sales growth with giosg live streaming

How the largest electronics company in the world managed to obtain an incredible fivefold increase in revenue from online customers

Largest Electronics Company, the world’s largest electronics manufacturer, needed a better way to connect with customers online, especially as lockdowns limited in-store visits and advice. To create a more personalized digital experience across its country-specific websites, the company turned to giosg’s live streaming solution.

Using giosg, the company streamed live from 9 am to 8 pm daily, answered product questions in real time, and supported the broadcasts with landing pages, virtual store experiences, and discount codes. The results were strong: 4 million+ viewers tuned in, 28% engaged, more than 127,000 questions were asked, viewers watched 3x longer, and customers who watched the live stream generated a 5x increase in sales; 76% of discount codes were redeemed during or after the sessions.