Case Study: Opel Spain boosts pre-qualified online leads by 50% and cuts sales cycle to 3 weeks with giosg

How Opel Spain increased the volume of pre-qualified online leads and accelerated the sales cycle

Opel Spain faced low engagement and insufficient pre-qualified leads from a static website as more buyers researched online and expected a mobile, interactive experience. To modernize its digital customer journey and recreate showroom trust online, Opel invested in giosg’s Conversational Marketing platform—building a digital showroom and deploying a Smart Conversational Button to connect web visitors with brand experts in real time.

giosg rolled out the solution starting with the Opel Astra and then expanded to multiple models; after a host-platform change that enabled full giosg functionality and a mobile-first approach, Opel saw a 50% increase in pre-sales, a 5x rise in monthly leads, a reduction in the sales cycle from about 6 months to 3 weeks, over 100 cars attributed to pre-qualified leads, and a 6% conversion rate from pre-sale to actual car sale.

Opel

Javier Mendizábal

Marketing Services Manager