Case Study: Spanish Retail Brand achieves 50% conversion increase with giosg

How one of the biggest retailers in Spain increased their conversion rate by 50%

Spanish Retail Brand, a leading Spanish sleep-equipment retailer with 25 years’ experience, faced a sudden shift when COVID-19 made its in-home, face-to-face sales model and financing-led promotions unviable. To rapidly digitize sales and preserve personalized advice, the brand engaged giosg to provide a virtual sales solution (site-wide sales widget, chatbot and CRM integration) so agents could sell remotely and leads could be captured and analyzed.

giosg implemented a site-wide widget — including in the shopping cart — with a chatbot to pre-qualify visitors, routed leads into the retailer’s CRM, and enabled agents to work from home to handle immediate calls and sales. The move increased conversions by +50%, reduced contact times from over eight hours to immediate responses, delivered average receipts above €500, and achieved very high satisfaction (NPS reported ~91%), substantially improving UX and online sales performance.

Spanish Retail Brand

Spanish Retail Brand