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79 Case Studies
Case Study: Meliá Hotels International achieves 27% conversion uplift and full campaign tracking with giosg
A giosg Case Study
How important call tracking is in travel industry to optimize online marketing budget.
Meliá Hotels International wanted to humanize the online booking experience and gain deeper insight into the performance of their digital marketing, calls and overall sales funnel. To achieve this they partnered with giosg and adopted a Sales Booster / conversational marketing solution to turn web visits into warm, trackable interactions and reduce the rising cost of online lead generation.
giosg implemented a real‑time conversational platform with chat, video and co‑browsing plus an analytics dashboard that ties each interaction to source channels (SEM, display, SEO, retargeting), call‑center activity and post‑interaction satisfaction. The solution let agents complete bookings live with customers, record sales and request quick surveys, delivering measurable outcomes: 27% conversion rate, 73% valid leads and 84% customer satisfaction, while also increasing social sharing and visibility for future leads.
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