Case Study: Hyundai achieves 1M+ viewers and 630 pre-qualified leads with giosg

How Hyundai drives sales by engaging web visitors early in the buyer journey

Hyundai Mexico needed to move beyond static forms and replicate dealership expertise online to meet a mobile-first, conversation-driven customer base. To engage visitors early in the buying journey and convert interest into qualified leads, Hyundai partnered with giosg and implemented the One-to-Many live broadcasting solution on its website.

Giosg’s One-to-Many was embedded via a simple JavaScript, enabling two presenters to stream live from a dealership showroom (mobile-optimized, 9 a.m.–5 p.m. weekdays) and route viewers to a lead-capture chatbot and test-drive booking form. The giosg deployment attracted over 1 million viewers in nine months, with 14% watching more than three minutes, about 630 pre-qualified leads (~70/month) and over 600 test-drive requests, plus high engagement (8 questions/30 min), 50% “likes” and a 9.3/10 presenter satisfaction score.

Hyundai

David Castillo

Chief Marketing Officer