Case Study: A1 Serbia (A1 Group) achieves +30% conversion rate with giosg

How A1 Serbia’s virtual store completely transformed the traditional shopping experience & is achieving +30% conversion rate

A1 Group (A1 Serbia), the country’s youngest mobile operator known for digital innovation, faced the challenge of creating a more personalized, convenient online shopping experience as customers increasingly researched and bought products via the web. To meet rising expectations and grow e‑commerce performance, A1 partnered with giosg to deploy an interactive virtual store solution accessible directly from their website.

giosg’s virtual store connected visitors with live sales assistants via phone, blending the convenience of online shopping with in‑store guidance. The implementation drove strong, measurable results for A1 Group: over 30% of virtual store sessions converted to a sale, Net Promoter Score remained above 80, and on average only 500 impressions of the giosg entry point were needed to generate one sale.

A1 Group

Goran Stojadinovic

Director of Residential Sales Sector