Case Study: A1 Group achieves a 24% online conversion rate with giosg

How A1 Liveshop achieved an online conversion rate of 24%

A1 Group needed to create an advanced omnichannel shopping experience that let customers view, compare and get key product information across physical and online points of sale. To simplify processes, connect telephone, online and hybrid channels, and deliver a seamless retail experience, A1 Group partnered with giosg to deploy an assisted-selling Liveshop solution that enables real‑time, one‑to‑one conversations between customers and sales staff.

giosg implemented the Liveshop, trained A1’s sales team for video and live selling, and replicated the in‑store experience on the website. The results were strong and measurable: a 24% average conversion rate, sales exceeding targets by 19%, an NPS of 9.2/10 for the solution, and a 74% increase in calls (about 174 per day), closing the gap between online and offline sales for A1 Group.

A1 Group

Matjaz Vracko

Residential Sales Director