Case Study: USA Telecommunications Multinational achieves 161% increase in online conversion rate and 4x ROI with giosg

How a USA Telecommunications Multinational increased their Online Conversion Rate by 161% and achieved 4x higher ROI

USA Telecommunications Multinational struggled to convert online shoppers who preferred in-store experiences to see and try devices and who found plan options confusing and non-transparent. To address these barriers to digital sales, giosg provided a live, conversational Digital Virtual Store (DVS) solution that brought real-time human presenters and product demos to the website.

giosg’s live video and conversational technology enabled real-time demos, Q&A and plan explanations that increased engagement, shortened the buying cycle and built trust with online prospects. The implementation drove a 161% increase in conversion rate, delivered 4x higher ROI, produced 678 incremental full orders and reduced Care Call-in Rate by 2.22%, demonstrating clear uplift in online sales and customer self-service.