Case Study: Fénix Directo achieves 16% online sales growth and improved customer experience with giosg

Customer experience innovation in car insurance online with Conversational Marketing

Fénix Directo, a leading direct insurer in Spain, faced growing commoditization of car insurance and intense price-driven competition, with customers demanding faster, more personalized service. To differentiate its online experience and drive sales without cannibalizing existing channels, Fénix Directo added the giosg Conversational Marketing platform to its website.

giosg delivered a tailored conversational solution—real-time co‑browsing, web chat, live video contact, assisted order-form completion, end-of-session ratings and analytics—so representatives could guide prospects through purchase within the site. The giosg implementation helped Fénix Directo close more transactions in real time, improve ROI and social presence, and gain conversion insights, with measurable results including 16% online sales growth, 88% service quality and 93% of users attended within 5 seconds.

Fénix Directo