Case Study: Connells Group boosts conversion rates with giosg live chat

Connells Increases Conversion Rate from 8% to 30% with giosg

Connells Group, a leading estate agency and property services company, wanted to generate more revenue from its websites by making it easier for visitors to get in touch about property valuations. Instead of relying only on forms or phone calls, they partnered with giosg and used its live chat software to create a lower-friction way for customers to engage.

giosg implemented live chat, interaction targeting, and automated messaging, along with custom chat setup and staff training to improve response speed and personalization. The result was a jump in chat-to-valuation conversion rates from 8% to 30%, while also reducing irrelevant enquiries and supporting after-hours lead capture through automated callback forms.

Connells Group

Anthony Glasgow

Chief Information Officer