Case Study: A1 Austria achieves +30% online conversion rate with giosg

A1 Liveshop delivers +30% online conversion rate with real time customer support

A1 Austria, the leading telecommunications provider in Austria, needed a better way to support a broad, multi-generational online audience and increase e-commerce sales. To meet this challenge they launched A1 LiveShop using giosg’s real‑time conversational commerce platform — a virtual shop that offers video, voice and chat so customers can get in‑home, shop‑like advice from live sales agents.

giosg’s solution let A1 combine omnichannel assets into a single online service center staffed by live agents, which sustained sales during COVID lockdowns and delivered measurable results: LiveShop achieved NPS on par with in‑store experiences, a 30% increase in average basket size for deals closed via LiveShop, and a +30% conversion rate from online leads to closed sales. giosg’s platform directly enabled the uplift in conversion and customer satisfaction.

A1 Austria

Timo Zöller

Head of Customer Interaction