Case Study: A1 Croatia achieves +40% conversion rate with giosg Live Selling

A1 Liveshop +40% Online Conversion Rate, In-Store Retail Experience Online

A1 Telekom Austria Group's Croatian division, A1 Croatia, aimed to enhance its digital channels to create a unified and positive customer experience across all touchpoints. The goal was to merge the convenience of online shopping with the engaging aspects of in-store retail. To achieve this, they partnered with the vendor giosg.

giosg implemented its Live selling solution to create the A1 Liveshop, an immersive platform featuring live video streams and one-on-one conversations with brand representatives. This solution was particularly vital during the Covid-19 lockdown, serving as a dominant sales channel. The project delivered tremendous results for giosg's customer, including NPS ratings on par with retail stores, a 20% increase in upsells, and a remarkable +40% conversion rate from online leads to closed sales.

A1 Telekom Austria Group