Case Study: A1 Croatia achieves +40% online conversion rate with Whisbi A1 Liveshop

A1 Croatia - Customer Case study

A1 Group, a telecommunications provider in Croatia, sought to create a seamless omnichannel customer journey across its various digital and physical touchpoints, especially as shopping habits shifted online. The challenge was to provide a consistent, high-quality experience for customers gathering information or purchasing products, regardless of the channel they used. To address this, they worked with vendor giosg and implemented the Whisbi A1 Liveshop solution.

The solution from giosg integrated live video and personalized one-to-one service to deliver an online retail experience that mirrored being in a physical store. This was particularly vital during the Covid-19 lockdowns. The results were significant: the project achieved an NPS score equivalent to their in-store ratings, a 40% increase in online conversion rates, and a 20% rise in upsells and cross-sells compared to their standard e-commerce channel.

A1 Group

Ivan Vučković

Head of Digital Business