Case Study: General Assembly achieves global, on‑demand mental health support for students with Ginger

General Assembly - Customer Case Study

General Assembly, a global career‑training organization with 100,000+ alumni and campuses in nine countries, needed an accessible mental health benefit to help students manage the stress of fast‑paced, career‑transition programs. They partnered with Ginger to provide on‑demand mental health coaching and, when needed, access to therapists and psychiatrists via chat and video sessions.

Ginger implemented free, global mental healthcare for General Assembly’s full‑time students, with coaches available in‑the‑moment and escalation to clinical care as required. The program achieved a 20% sign‑up rate, 55% active membership, and a 4.6 average satisfaction rating, giving instructors and student success staff a reliable resource to support learners through career changes.

General Assembly

Hayley Noveck

Global Lead &Student Success