Case Study: BuzzFeed achieves 24/7 accessible mental health support and high employee engagement with Ginger

BuzzFeed - Customer Case Study

BuzzFeed, a global technology and media company, faced a growing need to provide convenient, accessible mental health care for employees after internal demand rose in 2015. To close the gap left by traditional services, BuzzFeed partnered with Ginger and adopted Ginger’s on-demand mental health system offering coaching, therapy, and psychiatry.

Ginger delivered 24/7 chat access to behavioral health coaches plus on-demand video therapy and psychiatry, launching as a pilot with the U.S. Editorial Team before rolling out to the entire U.S. workforce after the 2016 elections and expanding internationally in June 2018 to Canada, Australia, and Germany. The program covered 1,181 lives, achieved 36% sign-ups, 43% engagement, a 4.6★ average satisfaction rating, and saw sign-ups increase over 6x during the full U.S. rollout.

BuzzFeed