Case Study: Major Restaurant Group achieves 35% better-than-goal CPA with Gimbal

Major Restaurant Group - Customer Case Study

Major Restaurant Group worked with Gimbal to drive online reservations for its restaurant brands. The company needed a way to reach the right audiences more effectively across devices and improve engagement with potential diners.

Gimbal implemented a cross-device targeting solution using the Cross-Device Identity Index, along with geo-targeting and retargeting to expand reach and focus on users most likely to convert. Through ongoing optimization, Gimbal beat the client’s CPA goal by 35%, delivering measurable efficiency gains.