Case Study: a luxury auto brand drives over 350 dealership visits with Gimbal

luxury auto brand drives 350+ dealership visits with Gimbal

A luxury auto brand faced the challenge of needing to be present across the entire consumer purchase funnel while also seeking the ability to accurately track the effectiveness of its advertising based on actual dealership visits. To address this, the brand partnered with Infillion and its Gimbal location technology.

Infillion implemented a full-funnel strategy using video ads, retargeting, and sequential messaging. The key to their solution was the deployment of Gimbal beacons at dealerships for micro-proximity attribution to measure real-world visits. The campaign resulted in over 350 measured dealership visits with an average dwell time of 44 minutes, proving the effectiveness of their targeting in driving qualified traffic.