Case Study: Luxury Auto Brand drives dealership visits and in-store attribution with Gimbal

luxury Auto Brand - Customer Case Study

Luxury Auto Brand partnered with Gimbal to support a full-funnel marketing strategy aimed at building awareness and consideration while ultimately driving dealership visits. The brand also wanted a more precise way to measure where visitors spent time inside the dealerships, including the showroom, sales center, and service center.

Gimbal used mobile and desktop video pre-roll, custom audience retargeting, sequential messaging, dynamic creative, and its proprietary location technology, along with beacons deployed at dealership locations, to track real-world attribution and micro-proximity visits. The campaign delivered strong results, including 350+ measured dealership visits, 44 minutes of average dwell time, 1.78 average visits per unique user, 10 unique device IDs near beacons, and an 81% video completion rate.