Case Study: Leading Fashion Retailer boosts app engagement and sales with Gimbal location-triggered push campaigns

Location-triggered Push Campaigns to Increase Visits & Sales

Leading Fashion Retailer partnered with Gimbal to improve the performance of its mobile app marketing in a highly competitive fast fashion environment. The retailer wanted to move beyond batch-and-blast push notifications and increase app open rates, usage, and time spent in app by testing location-triggered mobile notifications.

Gimbal used its proprietary location technology to create custom geofences around store locations and send relevant push messages when shoppers were nearby. The campaign drove a 31% increase in time spent in app, 2x–5x higher open rates, a 30% open rate for location-triggered campaigns versus 4% for non-location campaigns, and an estimated $15K–$30K sales lift on short weekend campaigns.