Case Study: Infillion achieves 2x–5x higher app open rates and 31% more time spent in-app with Gimbal

Infillion boosts app open rates 2x-5x with Gimbal location-triggered push campaigns

Infillion, a specialty fashion retailer, faced the challenge of engaging customers effectively through their mobile app. Standard broadcast push notifications were missing opportunities to connect at the right moment. To address this, they worked with Gimbal and utilized its proprietary location technology to implement more targeted communication.

Using Gimbal's solution to set up custom geofences, Infillion launched location-triggered push campaigns that highlighted deals and new products. This strategy delivered exceptional results for the retailer, including a 31% increase in time spent in the app, open rates that were 2x to 5x higher, and an additional lift in sales of $15-30k for short weekend campaigns.

Infillion