Case Study: Fox Dealer increases dealership lot visits with Gimbal

Fox Dealer - Customer Case Study

Fox Dealer, a regional automotive agency, wanted to increase foot traffic to car dealerships and needed a reliable way to attribute mobile advertising to actual lot visits. Gimbal helped address this challenge with its location technology for measuring real-world attribution.

Gimbal served static mobile banner ads, geo-conquered competitor dealerships, and used retargeting to reach shoppers seen at competing lots. By mapping ad exposure to actual dealership visits, Gimbal drove 526 walk-ins, a 69-minute average dwell time, a $37.07 cost-per-visit, and a 3.1% lift in dealership visits.

Fox Dealer

Jeff Chan

Chief Technology Officer