Case Study: Garage Door Repair Company achieves 100% call attribution and 33% lower cost per call with Gilmedia call tracking

Garage Door Repair Company cuts blended cost per call by 33% with Gilmedia

The customer, a garage door repair company, was spending on multiple marketing channels but had no way to attribute incoming phone calls to their source, making budget decisions a costly guessing game. To solve this challenge, they partnered with vendor Gilmedia to implement a call tracking solution using CallRail.

Gilmedia implemented a comprehensive call tracking system using dynamic number insertion for the website and unique tracking numbers for offline channels like print and vehicle wraps. This solution provided 100% call attribution, allowing the client to identify the highest-performing channels. As a result, the garage door repair company cut its blended cost per call by 33% and eliminated wasted spend on underperforming marketing efforts.

Garage Door Repair Company