Case Study: a family-run residential HVAC company in the GTA triples booked jobs with Gilmedia

Family-run Residential HVAC Company in the GTA triples booked jobs and lifts conversions from 1.1% to 4.3% with Gilmedia

Gilmedia worked with a family-run residential HVAC company in the GTA that was spending on ads and getting traffic, but its website was not converting visitors into booked service calls. The challenge was a site that buried key actions, lacked trust signals, and had a slow mobile load time.

The solution from Gilmedia was a conversion-optimized website redesign focused on a single clear action to book a service call. This included a sticky call button, a shortened form, service-specific landing pages, and authentic photography. The results saw the conversion rate climb from 1.1% to 4.3%, booked service calls increase by 190%, and the cost per booked job drop by 52%.