Case Study: Capital Appliance Repair Doubles Bookings with Gilmedia Conversion Optimization

Capital Appliance Repair doubles bookings by 110% with Gilmedia

The customer, Capital Appliance Repair, was an appliance repair company struggling with a high-traffic website that generated very few service bookings. The challenge, identified by vendor Gilmedia, was that the site failed to answer customers' primary questions about same-day availability and upfront pricing, causing visitors to leave without scheduling service.

Gilmedia implemented a solution that rebuilt the conversion path around transparency, adding features like a same-day booking button and a clear diagnostic fee on every page. This approach resulted in a 110% increase in bookings from existing traffic and a 35% improvement in the quote-to-close rate within six weeks of launch.

Capital Appliance Repair