Case Study: Verizon Communications achieves stronger social engagement with Gigya

Verizon Wireless Meeting the Demands of Social Users

Verizon Communications, through Verizon Wireless, wanted to build a socially connected online community for its Verizon Insider hub but needed a way to make the site more engaging for a large customer base. The company worked with Gigya, using its social infrastructure to add features like social login, comments, sharing, and gamification.

Gigya implemented a fully social and gamified experience that rewarded users with points and badges for engaging with content and sharing it socially. The results were strong: more than 50% of users participated in the gamified environment, social-login users spent 30% more time on site, and they viewed 15% more pages.

Verizon Communications

Beth Tourek

Social Media Strategist, Verizon Wireless