Case Study: Canadian Olympic Committee boosts registrations and cuts conversion costs with Gigya

The Canadian Olympic Committee Improves Campaign Costs with Customer Data

The Canadian Olympic Committee, through its Canadian Olympic Club, wanted to turn anonymous olympic.ca visitors into known users and build year-round engagement with Team Canada fans while improving campaign efficiency. To do that, it needed a more data-driven approach to acquisition, loyalty, and audience understanding, and it used Gigya’s Registration-as-a-Service and Loyalty Package.

Gigya implemented identity registration, social login, loyalty badges and points, plus Profile Management and Customer Insights to collect permission-based fan data and build custom segments. The results were strong: registration conversions from Facebook campaigns increased 106%, the user base grew 56% in four months, 87% of new users came from Facebook, and cost per conversion for Facebook lookalike targeting fell 51%.

Canadian Olympic Committee

Georgia Sapounas

Digital Manager, Canadian Olympic Committee