Case Study: Rallyhood boosts user retention with Gigya

Rallyhood Ramps Up User Retention for a Good Cause with Gigya

Rallyhood, a community platform that helps people create and join groups around shared goals, needed a way to increase adoption across web and mobile while keeping registration simple and reducing maintenance for a lean team. To better understand user identity and behavior, Rallyhood turned to Gigya and its Social Login and Profile Management tools.

Gigya implemented a two-click social registration experience for Rallyhood’s website and iPhone app, while automatically handling API updates and privacy compliance. Gigya also consolidated identity and on-site behavior data into user profiles, giving Rallyhood a single customer view across devices. The result was a 33% lift in daily logged-in users, along with improved user acquisition, stronger retention, and better data to inform product strategy.

Rallyhood

Lori Durham

Vice President of Operations, Rallyhood