Case Study: Paréntesis boosts user engagement and loyalty with Gigya

Paréntesis Drives Deeper Connections with Social

Paréntesis, one of Mexico’s leading technology product review communities, wanted to deepen engagement with its audience while building trust and transparency. It turned to Gigya and its customer identity/social engagement platform to help users connect more meaningfully on-site and encourage valuable interactions and conversions.

Gigya implemented Social Login, Ratings & Reviews, Comments, Share, Activity Feed, and Gamification to create a more immersive social experience. The results included a 70% increase in sharing and thousands of daily social interactions on Parentesis.com, helping Paréntesis build loyalty, generate referral traffic, and strengthen user engagement.

Paréntesis

Jaime Medina

Development Specialist and Project Manager, Paréntesis