Case Study: Danone Nutricia achieves a single customer view and stronger personalization with Gigya

Nutricia-Danone Integrates Digital Commerce with Gigya’s Customer Identity Management Platform

Danone Nutricia needed a better way to identify buyers and understand customers across its web properties and connected vending machines so it could protect market share and build more personal relationships with parents. To solve this, the company used Gigya’s Customer Identity Management Platform, including Registration-as-a-Service and Social Login, to capture permission-based customer data and unify identity information across channels.

Gigya implemented a single customer view by consolidating identity and behavioral data into customer profiles, while also handling regional and social privacy compliance. The result was more personalized experiences and stronger retention, including a 48% increase in average new registrations and a 120% increase in average daily logins, helping Danone Nutricia drive relationships and revenue across channels.

Danone Nutricia

Max Goijarts

Technology and CX Manager