Case Study: Natura achieves higher customer acquisition and shopping cart conversions with Gigya

Nurturing Customer Acquisition & Shopping Cart Conversions

Natura, Brazil’s largest cosmetics and personal care company, wanted to scale its direct-selling model for the digital era while preserving the close relationships between consumers and consultants. To do that, it turned to Gigya and its social login, ratings and reviews, comments, gamification, and identity storage capabilities to create a more interactive social commerce experience on rede.natura.net.

Gigya helped Natura build a digital storefront where shoppers could log in with social accounts, find and contact consultants, share products, and earn points and badges for engagement. The result was stronger conversion and growth, including a 9x increase in repeat user logins, a 6x rise in social referral traffic that now averages 10% of daily site traffic, hundreds of social shares per day, and permission-based identity data that improved customer understanding and personalization.

Natura

Marcio Orlandi

Digital Presence Governance