Case Study: NewsLifeMedia builds stronger digital relationships with Gigya’s Customer Identity Management Platform

NewsLifeMedia Builds Digital Relationships with Gigya’s Customer Identity Management Platform

NewsLifeMedia, an Australian media and publishing company with more than 15 million users across over ten digital properties, needed a better way to drive engagement, loyalty, and personalized experiences. Its existing proprietary customer management system could not unify user data across properties and marketing tools, making it difficult to understand audiences and retain customers. Gigya’s Customer Identity Management Platform was brought in to help solve this challenge.

Gigya implemented Registration-as-a-Service, social login, progressive profiling, and social engagement tools to capture richer user data and build unified customer profiles across NewsLifeMedia’s properties. The rollout went live on three domains in less than three months, saving up to 12 months of development time, improving customer data capture by 8x, increasing user acquisition across domains by 8x, and supporting a forecasted 20-25% increase in advertising yields.

NewsLifeMedia

Nicole Sheffield

CEO, NewsLifeMedia