Case Study: Medialaan achieves 200% more registrations and 15% projected ad revenue growth with Gigya

Medialaan Drives Ad Revenue with Gigya’s Customer Identity Management Platform

Medialaan, Belgium’s leading media and entertainment company, needed a way to stand out against streaming competition, better understand viewers across devices, and increase the value of its VTM.be advertising inventory. To meet those goals, Medialaan turned to Gigya, using Gigya’s Registration-as-a-Service and Social Login to help turn anonymous viewers into known users.

Gigya implemented a registration wall for long-form video, letting viewers sign up with a username/password or Facebook login, and consolidated identity and behavioral data into user profiles for segmentation and targeting. The results included 200% more registrations than expected, 30% of daily site visitors logging in, and a projected 15% increase in ad revenue for Medialaan.

Medialaan

Wouter Mertens

New Media Architect, Medialaan