Case Study: Large Enterprise eCommerce Company achieves up to 30% higher user acquisition with Gigya

Large Enterprise eCommerce Company - Customer Case Study

Large Enterprise eCommerce Company, a long-established CPG and eCommerce business, needed a way to turn its massive physical mailing list into measurable digital relationships and reduce wasted direct-mail spend. Although it had already implemented Gigya’s Customer Identity Management, it still lacked visibility into ROI and reliable customer data across stores and brands.

Gigya implemented Registration-as-a-Service, Social Login, Profile Management, and Single-Sign-On to move postal subscribers into online accounts and build richer customer profiles. The results included up to 30% higher user acquisition, 24% lower IT infrastructure costs, up to 25% less downtime, and more than a year saved in development time, while also improving engagement and cross-brand marketing effectiveness.