Case Study: International CPG Company achieves 2.5X user acquisition growth with Gigya

International CPG Company - Customer Case Study

International CPG Company, a premium sporting goods manufacturer, had nearly 100,000 users in its database but limited identity data, making it difficult to personalize experiences and launch stronger engagement programs. To address this, the company turned to Gigya’s Registration-as-a-Service, Social Login, Profile Management, Customer Insights, and Engagement & Loyalty tools, alongside Demandware integration.

Gigya implemented a streamlined registration and social login experience that identified previously anonymous users, collected first-party data, and synced profiles into a compliant identity repository. The results were strong: registration rates increased more than 2.5X, the system went live in three months, and the company saved up to six months of development time while improving customer engagement and loyalty.