Case Study: Forbes achieves higher registrations and engagement with Gigya Social Login

Forbes.com: Real ROI with Social Infrastructure

Forbes, the business and technology news site, needed a way to unify login options, reach social users, and increase engagement across its large audience. It turned to Gigya and its Social Login and social infrastructure tools to help create a smoother sign-in experience and better connect users with Forbes content.

Gigya implemented Social Login so readers could register or log in with Facebook, Twitter, LinkedIn, and other identities, while Forbes gained permission-based social profile data to better understand its audience. The result was a 100% increase in newly registered users, a 60% rise in comment activity, and 67% of new users registering via social media, showing strong gains in both acquisition and engagement through Gigya.

Forbes

Steve McNally

Senior Group Director of Editorial Tools, Forbes