Case Study: ESI Media boosts registrations, CTR, and ad revenue with Gigya

ESI Media Uses First-Party Data to Drive Ad Revenue with Gigya

ESI Media, a UK-based publishing company, wanted to grow ad revenue by offering segmented audience targeting, but its first-party reader data was siloed and insufficient for a cohesive customer identity strategy. ESI Media turned to Gigya, using the vendor’s social login, sharing, comments, and registration capabilities to better capture and unify user data across its digital properties.

Gigya implemented Registration-as-a-Service, profile management, and integrations with Adobe Analytics and Krux to consolidate first-party data and support audience segmentation. The results included a 30% increase in registrations, up to a 300% lift in click-through rates, doubled campaign yields, and the creation of 45 premium audience segments, helping ESI Media make data-driven campaigns the majority of its direct-sold revenue.

ESI Media

Jo Holdaway

Director of Strategic And Commercial Data