Case Study: Enterprise Media Company boosts revenue and audience engagement with Gigya

Enterprise Media Company - Customer Case Study

Enterprise Media Company, an enterprise publisher with multiple content sites and plans to expand into radio, needed a better way to centralize user data, simplify subscriber access, and improve audience segmentation. Its existing patchwork of login systems and data silos created poor user experience and left the business with limited insight into its customers, including as many as six separate logins on one site. Gigya’s Customer Identity Management solution, including Registration-as-a-Service, Social Login, Profile Management, Customer Insights, and Engagement & Loyalty tools, was chosen to fix this.

Gigya implemented a unified identity layer that enabled single sign-on across the company’s properties, consolidated first-party data into complete user profiles, and supported more personalized engagement and targeted advertising. The company went live in just 3 months, improved customer experience and audience understanding, and increased revenue by up to 25%. With Gigya, Enterprise Media Company also saw higher time on site and commenting activity, along with easier integration and scalability.