Case Study: The Dallas Morning News achieves a 92% increase in commenting activity with Gigya

Dallas Morning News Fosters a Social Reader Base with Gigya

The Dallas Morning News, a major daily newspaper with a large online audience, was struggling with comment spam, high moderation costs, and a poor user experience on Dallasnews.com. After trying a Facebook-only commenting approach, the company saw it was missing many users who preferred other social networks and turned to Gigya for a broader social login and commenting solution.

Gigya implemented Social Login and Comments with multiple authentication options, including Facebook, Twitter, LinkedIn, Yahoo, Google, and Windows Live. As a result, The Dallas Morning News saw over a 92% increase in commenting activity within the first four months, with more than half of subscribers logging in socially to comment, while spam was reduced and moderation became easier.

The Dallas Morning News

Michael Landauer

Digital Communities Manager