Case Study: Talpa Media achieves deeper cross-channel viewer engagement with Gigya

Creating a Connected Utopia to Span the Silver Screen & Beyond

Talpa Media, the Netherlands-based global television and digital media company behind shows like *The Voice* and *Utopia*, wanted to go beyond passive viewing and create a connected, social experience across TV, web, and mobile. Its challenge was to unify user identities across channels and devices, deepen engagement, and build loyalty around the Utopia community. Gigya’s customer identity and social engagement platform was used to help solve this.

Gigya implemented Social Login, Identity Storage, Comments, Live Chat, Reactions, and Gamification to turn viewers into active participants. The result was a more immersive, real-time community experience with measurable gains in user engagement, time spent, and unique visits. Talpa Media reported that Gigya helped unify identities and experiences across Utopia’s digital touchpoints and create a large, authentic, interactive viewer community.

Talpa Media

Hylke Sprangers

CTO Digital, Talpa Media