Case Study: Equidia achieves faster growth and a unified customer view with Gigya’s SAP Customer Data Cloud

Burbanx Creates an Integrated Technology Stack for Equidia with SAP® Customer Data Cloud

Equidia, the French equestrian sports TV channel, needed a way to unify customer data across three websites and four mobile apps developed by different teams, without duplicating or siloing information. Working with Gigya’s SAP Customer Data Cloud through Burbanx and Silentale, Equidia sought a single customer view and a smoother identity experience across its digital properties.

Gigya implemented SAP Customer Data Cloud features including registration-as-a-service, social login, single sign-on, and customer profiling to connect Equidia’s platforms and centralize behavioral and permission-based data. The result was a 20% increase in user base in four months, 3x faster time to market, and 5–10x lower development costs, helping Equidia reach 5.6 million monthly users and improve personalized engagement.

Equidia