Case Study: New Belgium Brewing achieves 8x more registrations and omni-channel engagement with Gigya

Brewing 8x More Registrations and Omnichannel Engagement with Gigya

New Belgium Brewing, one of the largest craft brewers in the United States, wanted to drive awareness for its beers, increase new registrations and app downloads, and create a more unified customer experience across mobile, social, and digital channels. To meet those goals, New Belgium Brewing partnered with Gigya and used its customer identity and engagement platform to better connect with consumers.

Gigya implemented a gamified, omni-channel experience for the launch of Accumulation White IPA, combining Social Login, sharing, reactions, and point-based rewards across web and mobile. The campaign produced an over 8x increase in new user registrations in one day, more than 5x growth in average daily logins, and a 10x increase in shares, with hundreds of social shares per day.

New Belgium Brewing

Kevin Darst

Digital Manager, New Belgium Brewing Company