Case Study: Art.com boosts registrations, engagement, and email conversions with Gigya

Art.com Creates a Community around Curated Customer Collections with Gigya

Art.com, the world’s largest online retailer of high-quality wall art, wanted to strengthen customer retention by creating a more personalized, community-driven site experience beyond the initial sale. To do that, the company needed a simple way for visitors to identify themselves, share interests, and tailor the website to their tastes, and it turned to Gigya’s Social Login and identity tools to help make that happen.

Gigya implemented Social Login, Activity Feed, and Profile Management to enable frictionless sign-in, curated gallery sharing, and consolidated customer profiles across Art.com’s brands and web properties. The results were strong: Gigya helped drive a 27% increase in registrations, a 65% increase in curated galleries created, and a 58% lift in conversion rates for activity-based email campaigns.

Art.com

Kumar Padmanabhan

Director of Web Engineering