Case Study: American Kennel Club achieves 75% more registrations with Gigya

American Kennel Club Drives Campaign Conversions with Identity-Driven Marketing

American Kennel Club, a long-established purebred dog registry and nonprofit, was struggling to maintain its homegrown registration system and legacy database. The organization needed a better way to manage complex user data, support privacy compliance, and add social login without the heavy development effort, so it turned to Gigya and SAP Customer Data Cloud.

Gigya implemented SAP Customer Identity, Customer Profile, and Customer Consent to streamline registration, enable Facebook and other social logins, and unify customer data for segmentation and personalized marketing. The result was a 75% increase in registrations, a 35% increase in value per user, 12 months of development time saved, and a 50% reduction in customer data management costs.

American Kennel Club

Steve Pessah

Senior Product Manager