Case Study: Colgate accelerates direct-to-consumer growth with Gigster

Colgate builds a multi-product platform in 18 months with Gigster

Colgate aimed to build a web application to allow dentists to easily recommend its products to patients. Seeking to be an early market leader against competitors, Colgate needed a quick and smart MVP approach for accelerated development and launch. The company partnered with Gigster to build this app and help translate its business needs into a technical roadmap.

Gigster provided flexible teams of project managers, architects, developers, and engineers over 18 months to build the Colgate Professional Direct web app and eCommerce store. The solution was re-architected for scale to support multiple product lines and geographies. As a result, Colgate gained a completely new direct-to-consumer marketing channel. Gigster helped Colgate become an early industry mover and build a reusable platform that led to significant cost reductions, increased revenue, and a foundation for long-term strategic advantage.

Colgate