Case Study: Canopy Tax achieves faster certification processing and lower costs with Gigster

Canopy Tax cuts certification processing time and costs with Gigster

Canopy Tax, a provider of a cloud-based platform for tax professionals, faced significant challenges with its existing educational platform. The platform, which offered free continuing education courses to help users maintain IRS certifications, incurred high third-party costs for both maintenance and lead generation. Canopy needed a transformative solution to reduce these labor costs, increase user adoption, and improve the overall user experience, leading them to partner with vendor Gigster to build a new learning management system.

Gigster implemented a new, purpose-built educational platform for Canopy using an iterative development approach. The solution slashed processing times for certificates from 24 hours to near-instantaneous and dramatically reduced costs. The results were striking: in five months post-launch, Canopy processed over 10,000 certifications, a 150% increase compared to the prior eight-month period. Additionally, the cost per lead dropped by 70% and labor costs were cut in half. User numbers on the new platform grew by a factor of six, opening up new revenue opportunities for Canopy Tax.

Canopy Tax