Case Study: HOMELINK accelerates provider prospecting with Gigasheet

Homelink cuts target list creation from 3 hours to 15 minutes with Gigasheet

Homelink, a division of VGM Group, Inc., faced a significant challenge in its provider network development. The team's manual process of prospecting for healthcare providers via web searches was slow, incomplete, and lacked pricing context, making it difficult to efficiently identify and recruit the right providers in target markets. To overcome this, Homelink turned to the vendor Gigasheet and implemented its Price Transparency Explorer service.

Using Gigasheet's solution, Homelink could filter massive price transparency datasets by geography, specialty, and billing code, cross-referencing the results against internal network priorities. This new workflow delivered substantial results: the time to create a target list dropped from 3 hours to 15 minutes, and weekly lead generation time was reduced from 6 hours to just 1 hour. The team contracted 25-40 previously hard-to-find providers and achieved a 50% conversion rate on leads sourced through Gigasheet.

Homelink