Case Study: Nekter builds buzz and drives a successful Skoop launch with Gigasavvy

Nekter launches Skoop across hundreds of locations with Gigasavvy

The customer, Nekter, faced the challenge of generating excitement and breaking through the noise in the competitive ice cream market for the launch of their new product, Skoop. The vendor, Gigasavvy, was engaged to help build buzz and drive trial for this category innovation.

Gigasavvy's solution was to tease the product on social media with engaging video content that highlighted its clean ingredients. They also drove buzz and trial by executing influencer events that turned Nekter stores into destinations. The impact was significant, with social engagements soaring. The successful 12-store pilot prompted a full nationwide rollout, and launch day drew long lines of eager fans.

Nekter