Case Study: Rethink Compliance stands out with a bright new brand from Gigantic

Rethink Compliance makes the Inc. 5000 list two years running with Gigantic

Rethink Compliance, a women-owned compliance products and services firm, faced the challenge of competing with huge corporate entities. They needed a brand identity that could stand out from the muted and corporate compliance space and reflect their unique, human-centric attitude. They engaged the vendor Gigantic for a branding project.

Gigantic implemented a comprehensive new brand for Rethink Compliance, including a bright and warm color palette, a beacon-like logo, and custom geometric iconography. The solution emphasized humanity and connection through creative photography and a new website. This new brand provided Rethink Compliance with a distinctive identity that matched their innovative attitude, contributing to their rapid growth which included making the Inc. 5000 list for two consecutive years.

Rethink Compliance