Case Study: gWorks achieves 55.6% higher MQLs with Gigantic's modular Webflow platform

gWorks boosts MQLs by 55.6% with Gigantic

The customer, gWorks, is a SaaS company focused on providing tools for small local governments. Their challenge was a strained WordPress website that had reached its functional limit, creating inconsistencies and requiring technical assistance for routine updates. This system was hindering their growth and no longer reflected the quality of their platform.

Vendor Gigantic migrated gWorks to a modular Webflow platform, providing a scalable foundation and full content autonomy. The solution included a component design system, updated branding, and a user-centric information architecture. The results were significant, with Gigantic delivering a 55.6% increase in marketing qualified leads, a 161% rise in form submissions, and an increase in the site conversion rate from 4.5% to 7%.

gWorks