Case Study: Continental Floral Greens achieves a high-performing, user-friendly B2B website with Gigantic

Continental Floral Greens boosts B2B web experience with Gigantic for 2.5 million acres of forestland

Continental Floral Greens, a B2B provider of high-quality floral products, needed a marketing website that could better serve its shifting target audience. Their challenge was to create an intuitive, detail-rich, and visually immersive digital experience that could effectively showcase their extensive seasonal catalog. The vendor, Gigantic, was tasked with building this high-performing site.

Gigantic designed a new Webflow website for Continental Floral Greens, focusing on improved navigation, a component design system, and visual storytelling. The solution included advanced search functionality tied to the user journey and the ability to easily feature seasonal products. This resulted in a high-converting, ADA-compliant site that is crucial for their business, especially during the holiday season which accounts for 30% of their sales.

Continental Floral Greens